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London House, Primrose Hill, Preston

Introducing

London House

Comprising 70 modern apartments, London House offers an elevated lifestyle in one of Preston's most connected neighbourhoods.

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Location
Preston, UK
Starting prices
£139,750
Est. completion
Q2 2027
Prices & availability
London House courtyard

Key highlights

  • Apartments701 & 2 bedrooms
  • Projected gross yield6.9% – 7.5%Addressed Long Let Forecast*
  • Est. completionQ2 202720% on exchange
  • Short-term letsApprovedFlexible letting

* Projected gross yield. Source: Addressed Long Let Forecast. Gross figure before service charges and costs. Rent will vary by floor, layout, size, and aspect. Speak to your representative for a unit-specific projection.

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Discover London House

The project

London House is a redevelopment of a classic building into 70 contemporary apartments (45 one-bedroom and 25 two-bedroom), bringing premium living to Preston's Stoneygate regeneration district. With strong rental demand, ongoing regeneration and excellent transport links, it's a considered opportunity for both first-time and experienced investors.

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Life at London House

The building
Living spaces
Bedrooms
Bathrooms

Computer-generated imagery. Finishes may vary.

The location

Primrose Hill sits within walking distance of Preston city centre, UCLan and the Stoneygate Masterplan area.

  • Lidl3 mins walk
  • Cardinal Newman College8 mins walk
  • UCLan University4 mins drive
  • St George's Shopping Centre4 mins drive
  • Avenham Park4 mins drive
  • Stoneygate regeneration4 mins cycle
  • Railway station6 mins drive
  • Bus station15 mins walk

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Prices & payment plan

1 Bedroom

From £139,750

Size
413 – 591 sq ft
Projected rent*
£850 – £950 pcm
Projected gross yield*
7.1% – 7.5%

2 Bedroom

From £173,000

Size
654 – 811 sq ft
Projected rent*
£1,000 – £1,125 pcm
Projected gross yield*
6.9% – 7.1%

Payment plan

  1. £5,000Reservation fee
  2. 20%On exchange of contracts
  3. 80%On completion, Q2 2027 (mortgage or cash)

Up to 70% LTV available for qualified investors with approved lenders such as Halifax and Santander.

* Source: Addressed Long Let Forecast. Gross figure before service charges and costs. Rent will vary by floor, layout, size, and aspect. Speak to your representative for a unit-specific projection. Service charge: £2.30 per sq ft. All prices are indicative only and subject to change. Please speak to a Legacy Investment specialist to confirm prices and availability.

Market evidence

Comparable "let agreed" new-build apartments in Preston:

  • Flat 153, The Exchange£925 pcmLet agreed, Preston new-build
  • Apt 132, Centenary Mill Court£1,250 pcmLet agreed, Preston new-build

Why invest in Preston?

Proudly Northern. Quietly thriving.

A top 15 UK city for growth

Preston ranks in the top 15 of the PwC Good Growth for Cities Index 2025, and is Lancashire's largest economic engine.

£1bn+ of secured investment

The £434m City Deal, the £200m Harris Quarter (Phase 1 completing 2026) and the Stoneygate Masterplan, where London House is located, are transforming the PR1 district.

High-skilled jobs arriving

The National Cyber Force campus, a £5bn government investment, brings high-skilled, high-salaried jobs to the region by 2030, alongside BAE Systems (12,000 direct jobs) and Westinghouse.

Year-round tenant demand

38,000+ students and staff at UCLan and the Lancashire Teaching Hospitals NHS Trust create a consistent, non-seasonal tenant profile of graduates and professionals.

A growing city

Preston's population is over 162,000, with an 80.4% employment rate, 5,710 active enterprises and a 66.8% graduate retention rate (ONS).

A buy-to-let hotspot

Preston is a top 3 buy-to-let hotspot in the North West, with excellent transport links to other UK cities.

About us

The Master Agent

Legacy UK Investment Consultancy is the Master Agent for London House, overseeing all sales and marketing from enquiry to completion. A specialist UK property company with over 30 years' combined experience, Legacy gives international clients access to vetted UK investment property.

The developer

Retail Revive Limited

Retail Revive Limited is a special purpose vehicle backed by the Bhailok Group, a privately held family office with a track record in UK property spanning more than four decades. Founded and led by Chairman Yousuf Bhailok, the group has been active in UK property and development since 1982, delivering residential housing, apartment schemes and large-scale commercial regeneration. London House is the latest chapter in its history of transforming underused buildings into high-quality homes.

Interested in London House?

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